Fundraising is about building a compelling case for support for your organization--its mission, the programs you offer, and the projects that you implement to serve your constituency. This case is equal parts storytelling and facts and figures to support your narrative. While an engaging narrative is essential to building a case, it is important to ensure that as you present to a funder, you address the critical items that funders are looking for and that they will respond positively to. This is especially important now, with increased calls on funders’ purses in response to the COVID-19 crisis. In this webinar, experienced fundraiser Anjali Zutshi provides guidelines for developing a strong case statement, which will better position your organization's efforts to build financial support.This webinar is part of a series by Preservation Leadership Forum dedicated to supporting the preservation community during the coronavirus pandemic. This webinar is developed in partnership with the Texas Historical Commission#Webinar#Funding
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The Preservation Leadership Forum of the National Trust for Historic Preservation is a network of preservation leaders — professionals, students, volunteers, activists, experts — who share the latest ideas, information, and advice, and have access to in-depth preservation resources and training.
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