In 2014, the Preservation Green Lab used statistical analysis and spatial modeling to measure the impact of older, smaller fabric on the performance of Seattle, San Francisco, and Washington, D.C. The methodology has since been validated in a number of other cities, including Louisville, KY and Tucson, AZ. This report brings it to a new location: Jacksonville, FL. A collaboration with Jessie Ball duPont Fund, Reuse and Revitalization in Jacksonville: Discovering the value of older buildings and blocks, shows the role that older buildings play in a strong local economy and identifies policy recommendations to bring the benefits of reuse to more areas of the city.