Ms. Sarah Heffern

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Over my 20 year tenure at the National Trust for Historic Preservation, I've held a variety of roles related to digital marketing, including website manager, content manager, blog editor, and all-around online “Jill of all Trades.” I was a key player in the creation of the PreservationNation website, conceived and launched the PreservationNation blog, and initiated the National Trust’s social media outreach efforts. In my current role as director of social media, I work with colleagues across the Trust and with partner organizations to raise the profile of the preservation movement on a variety of channels, and reach tens of thousands of local preservationists every week.