Ms. Sarah Heffern

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Over her 17 year tenure at the National Trust for Historic Preservation, Sarah Heffern has held a variety of roles related to online marketing, including website manager, content manager, blog editor, and all-around online “Jill of all Trades.” She was a key player in the creation of the PreservationNation website, conceived and launched the PreservationNation blog, and initiated the National Trust’s social media outreach efforts. In her current role as social media strategist, Sarah works with colleagues across the Trust and with partner organizations to raise the profile of the preservation moement on a variety of channels, and reaches tens of thousands of local preservationists every week.