All As events related to COVID-19 unfold, I wanted to start a conversation about how various historic sites and organizations are preparing and messaging the impacts on their sites. I know that everyone is likely in full planning mode, but thought it would be worthwhile to share with each other any suggestions/resources you are looking for as we enter this unprecedented - and unpredictable time.In addition, I would love to hear more about you need.Full disclosure, I'm hoping to aggregate this information to share with the preservation community through a page here on Forum (it'll launch sometime tomorrow, and will link to it here), but am open to adding to it.Also ICYMI here's what we're doing at the National Trust.My thoughts are with everyone. Stay safe!
Thanks for getting this going. Our (very small) office is teleworking and planning on how to deal with grant deadlines that are being submitted to us. Of course here in the tourism world there has been lots of discussion about closures and impacts. The UN World Tourism Organization posted this page: https://www.unwto.org/tourism-covid-19-coronavirus And we are dealing with all the shifting events. We have largely suspended social media because it didn't feel right to cheerfully support a local heritage site that was probably closed anyway. However, we are currently discussing how we can use this time to help our followers understand the heritage tourism field and make connections with resources to learn during this time. (I've authorized my staff to go ahead and take some online courses to expand their skill set.)
Looking forward to more ideas and comments from others!
Aaron Marcavitch, Executive Director
Maryland Milestones/ATHA Inc.
MAILING: P.O. Box 367, Hyattsville, MD 20781
PHYSICAL: 4318 Gallatin Street, Hyattsville, MD 20781
Thanks for asking. What I have been doing is several American Association for State and Local History courses toward their Small Museum Pro certification. Those aren't free, but there are several great options to do free training if you are looking at non-profit admin.
In particular, I have been using these free online course sites:
candid.org (formerly grantspace)
The last one I'm using to take some courses in finance and leadership. You can audit many of the courses for free. If you want to pay for the certificate you can, but I'm just doing it to do some extra learning. Similarly for EdX.
I also signed up on StackSkills for graphic design refresher courses just to keep my skills sharp, but those do cost.
I'm taking courses in Climate Change if/when we get to go back out again.
The goal was to create my version of a master's degree.
I hope these help.
There's too much info on communications and fundraising to fit into a week of webinars, so my goal is to complement the great info from yesterday's, share a snapshot of best practices right now, and learn more about the challenges people face so we can continue the conversation.If you register, please send me your question(s) in advance if you can (and/or any examples of great messaging you've seen).Hope to "see" you there!Best,Cindy
The recording and slides are now available for my recent Q&A for the California Preservation Foundation, The Doctor Is In: Preservation Marketing in a Crisis.I shared some principles, tips, and examples of how preservation professionals can connect with key audiences during the pandemic. It overlaps a bit, but not much, with Forum's great webinar on communications and fundraising, which I tried to complement.Since the recording and original slides focused largely on nonprofits, I made a new set of slides for businesses. Both sets are also on the CPF site with the recording, and the video's also on YouTube.It's wonderful to see such creative work by preservation orgs across the U.S., and I deeply appreciate the input of Erin Kelly from Preservation Massachusetts and Madie Westrom of the Montana Preservation Alliance. (I mentioned both orgs, and !) I'm excited to keep following these and other groups as we all figure this out together.Our world is changing so quickly that it's about time for new tips and examples. Please let me know if you'd be interested in an update, and/or if you've done or seen cool messaging/engagement lately. I've got lots more to share!Best,Cindy
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