Hi Folks –
I work at the National Trust with our collection of historic sites on marketing and partnership opportunities. I'm always impressed with the creative ways historic sites are engaging with their visitors and surrounding communities, finding ways to keep people coming back to these important places. For example, Woodlawn just announced details for the 2020 Needlework Show and Sale, one of the site's longest-running and unique events, which honors the legacy of Eleanor "Nelly" Custis, one of America's foremost needle workers. Or the Glass House, which had an exhibit this past season called "Gay Gatherings: Philip Johnson, David Whitney, and the Modern Arts", which explored interaction at the Glass House among 8 gay men who profoundly shaped 20th century artistic culture.
If you work at a historic site, what are creative ways you engage with your audience – events, exhibits, tours, or something else? Are you doing anything specific in the Holiday season? Looking forward to hearing your ideas!
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