Researching Adaptive Reuse, we find a lot of information about the types of buildings, types of uses, and funding strategies that have been used. What we have not been able to find is information about the process of determining whether the local market has need of any of the uses proposed. After that, the next step in the process would be to connect with potential users. It's fairly easy to brainstorm possible uses for a building, and the romantic/exciting ones leave the feeling that the job is done! However, learning whether the local market "needs" and can sustain a proposed use and how to search for potential users is more elusive.
Has anyone seen anything published about these steps? We have an adaptive reuse study for our property; it does not address these later steps. While we can guess to some extent – contact local realtors who specialize in local properties, undertake a business plan with a marketing study/plan component – my nonprofit would like to form an Adaptive Reuse Committee and it would be great to give them an article or printed information on the later steps. There is some discussion of updating our existing study. Are there consultants who specialize in adding the later steps? Thanks!
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