Six years ago, when I talked about historic sites and house museums around the country, I borrowed the term “crisitunity”—a combination of crisis and opportunity—from an episode of The Simpsons . As a field, we identified the fact that these institutions had particular challenges that demanded attention if they were going to continue to exist. However, we also understood that there was an untapped potential in how we engaged with the public that, if realized, could allow us not just to survive, ...