With millions of buildings throughout the United States lying vacant and underused, cities need innovative strategies to incentivize the reuse of older buildings and discourage their demolition. 

This poster outlines eight top-line strategies for promoting building reuse in various urban contexts. Developed over the course of the five-year Partnership for Building Reuse between the National Trust for Historic Preservation and the Urban Land Institute, these strategies originally appeared in the Partnership’s cumulative report, Untapped Potential, in October 2017. 

By presenting a suite of tools, policy changes, and programs, this poster serves as a source of inspiration for preservation and reuse advocates in cities across the country. Users are encouraged to share widely, both digitally and in print.