Thank you for posting an interesting study, but as a Gen X...wait, no now its Xennial...no wait, perhaps I'm back to Gen X – I think the labeling of segments like this doesn't help the cause. Labels like this Gen X, Millennial, Baby Boomer are all just labels as a way to divide up those that appreciate history and historic buildings. I have friends who "find value in historic preservation and see it as cool, or even trendy." So why are we different? My parents have friends who find value in historic preservation...etc." So why are they different?
The real issue here is how do we harness a world that has moved from looking up at (as Paul Simon said) "angels in the architecture" to looking down at the latest snapchat post. How do we break the technology pacifier? How do we take the thirst for honest, authentic experiences that seems to be missing in the hearts of people today and show them that it still exists? How do we take a world where everything seems to be moving a mile a minute and slow down to experience the places and buildings that generations of craftspeople labored to create and celebrate the art of construction?
My point is – don't get stuck in the idea of us versus them. We are all the same. Don't pander to particular groups. Supporting one group over another is going to backfire for those that aren't being supported.
Aaron Marcavitch, Executive Director
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